All star team. Demonstrating performance and value creators. Long haul partners. Global private investment platform established in 2016.

Murlidhara Kadaba

Founder & MD

Murlidhara Kadaba (Murli) is the Founder of MaGiC USA/ Magic Capital Services pvt ltd., which is a sector agnostic Private Equity firm that co-invests with partners across the globe. Recently, the group has floated a crowd funding arm called Magicturtles, which is hoping to democratize private equity investments. He is also the Founder of Moonbeam Advisory, a firm that distributes Quant products in public markets. He is a Board member in many new age successful digital firms viz BookMyShow, Yatra, Reliance payments, etc.
Murli has over 30 years of experience in banking, real estate, payments, loyalty, travel, entertainment, wealth management, Private Equity, Family Office and digital services. He has proven expertise in rapid build out of large scalable businesses, general management, strategy and bizdev, customer insights and analytics, marketing & product development. Before becoming an entrepreneur, he served as the Group President and CEO of Financial Services in Reliance. Prior to this, Murli worked for American Express for eight years where he was the Country Manager for both bank and payment products for India and Area Countries. He was responsible for launching Amex’s consumer banking franchise and several credit cards in India. Earlier, Murli was VP & Head of Investment Products at Citibank-India.
Murli has served on the boards of AmCham and Financial Planning Standards Board. He is a member of the Advisory Board of Indian Institute of Learning Management(IILM), is an active member of YPO and a charter member of TiE. Murli is an alumnus of XLRI, Jamshedpur and is a Graduate in Mechanical Engineering from SJCE, Mysore.

Atul Bhola

Chief Financial Officer

Finance professional with 10+ years of experience in Financial reporting, Audits and Compliance(RBI & MCA), Internal Control, Consolidation as per IFRS/IGAAP, Taxation, Fund raising & documentation and etc. Ex. Sr. Vice President and financial controller roles at Saija Finance, Religare Financial Limited, Religare group, SMCC India & Jubilant Foodworks Ltd. He is a Certified CA from The Chartered Institute of Management Accountants

Shubhanku Goswami

Investor Relations

Investment professional with 4+ years of experience in investment consulting, wealth management, public market, investor relationship management. Ex. Wealth Manager in JM Financial and Kotak Mahindra Group. Shubhanku graduated with a BBA from Gauhati University and MBA from IBS Bangalore.


Portfolio Analyst

4+years experience in valuation, merger & acquisition, fund advisory, financial reporting, financial modeling. Specialties include Buy side and Sell Side, Financial Analysis, Sector Research, Financial Modeling, Valuation, Audit practice. Held Associate and Analyst roles in Nangia & Co LLP, NBCC India Limited, PC Modi & Company. Peeyush is pursiing his CA and is a graduate from Institute of Chartered Accountants of India.


Investor Relations

Integer at lorem eget diam facilisis lacinia ac id massa. Nulla facilisi. Duis ornare facilisis ex non porttitor. Suspendisse potenti. Sed luctus suscipit tincidunt.


Investor Relations

An investment manager with 3+ years in financial consulting roles and portfolio management in public and private markets. Worked as Area Manager (North) – Investment Products at Motilal Oswal Financial Services Ltd and Wealth manager at ICICI Securities Ltd. MBA in Marketing with IT & Operation from Bhartiya Vidya Bhavan, Delhi and BBA from ITM University Gurgaon


CTO & Engineering Consultant

Strategic thinker with a strong business acumen to spearhead technology, engineering and product roles. Rising from full stack engineer to product head to CTO roles. Well-versed in current technological trends in a variety of business concepts. Strong communicator & public speaker. Held management rolls in IT & engineering at HomeShop18,, Yahoo, Quatrro, Wipro. Samarth graduated as M.Tech from C-DAC, Pune and B.Tech from DTU, Delhi.


Compliance & Operations

3+ years of experience in Audit & Compliance team at Deloitte. Responsibilities included audits, Financial Modelling, Testing of Financial Statements and etc. Exerience in Regulatory Reporting with Nomura Services Pvt Ltd. Was associated with Deutsche bank in AML/KYC/Client onboarding team. Sachin earned a Bachelor’s of Commerce from SS Jain Subodh PG college, Jaipur and is currently pursuing his CA and ACCA.


Finance & Accounts

5+ years of experience in finance and accounts function. Deals in day to day accounting to managing portfolio accounts of all investment vehicle. Hands on experience in regulatory, taxation and sundry activities. Rising from a junior accounts role to currently managing a banking, balance sheet accounts and P&L accounting. He is a fast learner and strives to excel in his career. Masters in Business Administration in Finance.

Build a diversified portfolio alongside trusted VC funds, UHNI Investors.

    Technology partners